communication theory

The English Studies and Communication program was a hybrid, requiring study of creative writing, journalism, English literature and mass communication theory.

According to crisis communication theory, a disaster relief organization's communication channels should speak with one voice through multiple accounts targeting the same audience, but the team's study recommends a more nuanced approach.

“Of course, Shannon’s main work was in communication theory, without which we would still be waiting for telegrams,” Sloane said.

Plato used "kubernetika" to mean skill in steering, and in the 1940s the American mathematician, Norbert Wiener, derived from it "cybernetics" to mean "control and communication theory, whether in the machine or in the animal".

In other words—how the science of influence can replace old communication theory and get beyond a focus on what you did to how the market and consumers respond.