commercial announcement

Pyongyang’s desire to be considered a global nuclear power—and the rest of the developed world’s attempt to undermine that ambition—will be a theme of every bilateral meeting, economic discussion and commercial announcement on the trip.

He describes—and mocks—a serious newscast about foreign affairs in which the anchorman suddenly makes a commercial announcement about some food product, and a children’s-show host who plays a game with the kids on the air and drops into it a plug for a breakfast cereal.

Sony used its E3 press conference to announce a slate of quirky, weird, and almost-forgotten titles, but among the likes of The Last Guardian and the upcoming Final Fantasy VII remake was the company's most nakedly commercial announcement: extra downloadable content for the next Call of Duty game would be coming to PlayStation first.

The deliberately commercial announcement, firmly set in an innocent meadow or among the eternal hills, has exactly the same charm as a buttercup in a city street or a gray wood-dove fluttering among the stern eaves of an apartment house.

Perhaps the biggest and most puzzling commercial announcement this week has been the partnership between BF Goodrich Tires and the two-time Olympic gold medalist Shaun White, who will attempt to win his fourth halfpipe title at the Winter X Games on Sunday.