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He never enjoyed the boldface fame of his peers.

The new design – a staid, black Helvetica text against a white background, using indented subgroups and hairlines for readability – and the authoritative boldface title helped establish "Nutrition Facts" as an easily recognized government brand.

Jurors may have recognized the boldfaced names from the news and might have seen them react to evidence or testimony, Wise said.

It is a concept album that reckons forcefully with her past — not just the boldfaced part, but also the myriad woes and distortions that conspired to make her feel fearful and less-than.

Not only are viewers watching boldface names eat, they’re also watching them eat foods that are considered distasteful — which goes against the prim and proper image that celebrities are expected to uphold.