big C

And that is why a new service is being launched by the Big C Cancer charity, offering help specifically for families.

"For the 'whatever the weather walk' I raised £550 for the Big C charity to help with treatments and things here and helping to get more stuff for kids that come here," she adds.

The Big C centre is on the site of the Norfolk and Norwich hospital.

More broadly, Sir Keir's allies believe that the defection will help him make a direct argument to 'big C' Conservatives that if an MP as 'small c' conservative as Mrs Elphicke is moving to Labour, so they should too.

The mother of two was the host of BBC's You, Me and the Big C podcast and received widespread praise for upfront attitude in talking about cancer, having widely shared her experiences on social media and urging people to get tested if they noticed any irregularities in their bowel movements.