beguiles

It’s an idea that always beguiles but never delivers.

It trails across the ground, flutters in the air and beguiles you, just like this film.

What makes White’s Emmy-winning series stand out is how he immediately beguiles his viewers by not revealing the identity of the deceased nor the cause of death.

They signal danger, yes — but also an ambiguous moral zone that beguiles us, draws us close.

You need a thing that beguiles its way into people’s lives and then beguiles them into becoming programmers.