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"We know people get quite excited about the festive adverts. It's a marker in people's years and has become part of that Christmas countdown."

"Adverts have become part of the ritual surrounding Christmas," Prof Helen Wheatley, a historian of television, told BBC News.

The driverless cars have become part of the landscape in San Francisco, where the company has its largest fleet.

Get Boiling Point, our newsletter exploring climate change, energy and the environment, and become part of the conversation — and the solution.