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“There’d be lots of house parties and bands would play in the backyard. I would freestyle rap a lot at the parties. It was my party trick. If it was a house show, I’d be like, can I get on the mic? Some bands were playing and I’d just like yelp words.”

The latter drew a flood of scathing reviews of the family’s auto repair shop — “Worst car care Ive been to,” one Yelp reviewer wrote online — in a purposeful left-wing campaign of retribution.

The couple would later discover that their site was not the only one to have been put at a disadvantage by Google – by the time the tech giant was found guilty and fined in 2017 there were around 20 claimants, including Kelkoo, Trivago and Yelp.

But for that moment we sang together, a collective yelp of determination to keep dancing.

For the past 20 years, Yelp has been providing a platform for people to share their experiences at businesses ranging from bars to barbershops.