typography

“It’s a sort of revolution in thinking about what typography can be and how it can be put to use in a very productive way.”

Dubbed “condiment couture,” the new line features tote bags and pouches resembling packets of ketchup, slip-on-shoes adorned with opened ketchup packets, t-shirts emblazoned with Heinz’s iconic typography along with small leather goods, key chains and phone cases.

“We were typographers before we were printers,” Cary says, pointing to the hulking Intertype brand typography machine dating from the early 20th century that stands in one of the shop windows.

The artist known for his tattoo designs, graffiti and automotive and custom font projects teamed up with the global kids’ fashion brand for a limited-edition collection of kids’ wares that features Mister Cartoon’s edgy typography and graphics.

A jar of Homiah Sambal Chili Crunch is packaged in a colorful floral paper label, while a jar of Momofuku Chili Crunch is more simple in appearance and typography.