twitch

Stake may be shameless about using its Kick stars to promote gambling, but its marketing strategies are not isolated to their Twitch knockoff.

In 2022, many Twitch streamers like Canadian star xQc were offered what seemed like an infinite money glitch to gamble freely on Stake as long as they streamed their slot binges, blackjack games, and mini-games such as Plinko while live; xQc reportedly bet an estimated $685 million on the site with the company’s help.

In response, Craven and Tehrani created Kick, a competitor streaming site, and tempted Twitch streamers with massive contracts to hop platforms and gamble freely.

It’s any number of YouTube streams, Twitch streams, content-creator feeds, alternative social media networks, mainstream social media networks.

There was even a primary news cycle—damaging at the time, but perhaps we’ll soon see Democrats’ embracing of this kind of thing in order to appeal to the casually racist and misogynistic Twitch streamer demographic—about Biden’s history of getting handsy with women in ways that made them uncomfortable.