toy

It depicts a girl who decides to send a present to a boy who is feeling lonely, a nod to the retailer's toy bank scheme.

The Strong National Museum of Play which is home to the National Toy Hall of Fame announced Tuesday, Nov. 12, that the three toys, Transformers, My Little Pony and Phase 10 are 2024's inductees into the Hall of Fame.

“But for My Little Pony, in particular, this year is extra validating. The beloved toy was a finalist seven times before finally crossing the finish line!”

They've been a toy staple in households across the country and inspired the animated series "My Little Pony: Friendship Is Magic," which became a pop culture phenomenon and inspired male fans known as "bronies."

But sales to so-called kidults have grown, with one in five toys and games now bought by over-18s for themselves, according to toy industry research group Circana.