tap

“It’s a continuum of there’s this IP you can mine, you’re thinking about how you can tap into both older audiences and newer audiences in a risk-averse environment, while still exploring genres that are relatively safe,” said Alisa Perren, director of the Center for Entertainment and Media Industries at University of Texas at Austin.

Then, in the new film, you tap into what audiences remember fondly and show off.

Another thing the pair have in common is twilight working hours, and their willingness to go until “you completely tap out,” according to Steele.

They decided to tap an expert — just to be sure, mind you.

She’s been at it since her grandparents earned free beers in exchange for the young Squibb’s tap dancing on varnished-wood bars in Vandalia, Ill. Squibb can regale you with tales of working on cruise ships, in regional theater and on film and TV.