swoosh

A key part of their explanation comes from the “swoosh” graph below, which Smith and de Mesquita present in the 2022 edition of "The Dictator’s Handbook."

Ted Walsh, former assistant equipment manager for the San Francisco 49ers, got so good at inking the Nike swoosh that he could draw it in the dark.

With his trademark swoosh of silver hair and his feet up on the bench like a schoolchild, he spoke eagerly in Italian about his first major New York exhibition since his pivotal retrospective, “All,” at the Guggenheim in 2011, in which nearly his entire oeuvre was suspended like a mobile.

The logo’s three airplanes eventually became a line going around the globe, but “today, when you look at the Boeing symbol, which is a circle and a swoosh, that circle is the Earth, and that swoosh are those three airplanes going around the Earth,” Lombardi said.

The studies aim to show the costs of traffic, pollution and noise that can come with projects like the gondola, where cabins will swoosh by every 20 seconds carrying up to 5,000 people an hour to the stadium on game days.