subscriber

Yet the interest is undeniable, so much so that it convinced streaming powerhouse Netflix to broadcast the event live to a global subscriber list of 280 million.

That could help Spotify decrease subscriber churn, increase advertising dollars and attract new customers.

Netflix began offering a cheaper ad subscription plan in November 2022 after the streamer saw its subscriber growth in decline earlier that year.

His own former theater company, Reprise, operated on a subscriber model, and the base of financial support to sustain it dried up, he said.

But given that Prime is the engine that runs the whole retail arm of the company, no dent in its subscriber base will go unnoticed.