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The idea for Paul to fight live on Netflix came after he worked with the streamer on a documentary about his life.

That movie, “Untold: Jake Paul the Problem Child,” landed in the top 10 films on Netflix in 20 countries for one to two weeks in 2023, according to the streamer’s data.

The streamer has hosted multiple live programs since, including tennis and golf exhibition matches, a Tom Brady comedy roast, a hot dog eating competition and the SAG Awards.

The Los Gatos, Calif., streamer has also been diversifying its content, including increasing its streams of live events, in order to boost its nascent advertising business.

The three-year deal also gives the streamer the global rights to at least one Christmas Day NFL contest in 2025 and 2026.