sonnet

Set to Richard Ashcroft's 1990s track Sonnet, the ad is a "real tear-jerker" and suggests the retailer wanted to "return to its roots", analysts said.

It was a reference to a sonnet by Percy Bysse Shelley: Ozymandias, King of Kings.

It was a poetic ending for the man who named his company after a 19th-century sonnet about arrogance, hubris and pride laid low.

Carpenter then purposefully make fun of the outrageousness of her desire for her partner, when she busts out a line from what feels like a Shakespearean sonnet, “Where art thou? Why not uponeth me?”

Yadav's journey started when his father, a police vehicle siren seller, enrolled him at Delhi's renowned Sonnet Cricket Club.