shamelessness

Their shamelessness and amorality is shocking but it is also not.

Perhaps his proprietary blend of celebrity, wealth, shamelessness, dark charisma, powers of intimidation, and talent for manipulating the news cycle—which has granted him the voter enthusiasm and broad impunity that’s kept him on top—is irreplicable by any future candidate.

As The Atlantic’s Tim Young notes, “Today’s Republican leaders are cowards, and some are even worse: They are complicit, as Virginia Governor Glenn Youngkin proved… At least cowards run away…. Youngkin, however, smiled and dissembled and excused Trump’s hideousness with a kind of folksy shamelessness that made cowardice seem noble by comparison.”

Trump and his acolytes have weaponized shamelessness, embracing the view that bigotry is only a scandal if you act embarrassed over having such ignorant and hateful views.

Writing on X/Twitter, broadcaster Piers Morgan said: "My god... the repulsive shamelessness of doing this when you’re facing a criminal trial for shooting a woman dead, and when you constantly attack the media for invading your privacy."