serum

Hint: It can’t be found at the bottom of a serum bottle or at some luxury doctor’s office.

Influencers excitedly wonder what eyeliner, serum or hand cream will be behind door one, and gush over the beautiful box it has come in.

Even just my morning routine and night routine, which is very simple: a cleanser, a serum and a moisturizer and sunscreen — that feels really meditative to me.

The serum works wonders, but there’s a hyper-caveat.

Next up was a hydrating serum.