revenue

The conference switch is expected to bring in tens of millions of dollars in additional revenue annually to a debt-ridden athletic department while also preventing the Bruins from having to consider eliminating any Olympic sports.

But success in the two major revenue sports — football and men’s basketball — has been mixed.

Recently, the school announced the hiring of Daniel Cruz as deputy athletics director and chief revenue officer after his previous stints with Disney and Marvel Entertainment.

The Johnson Amendment — named after sponsor Lyndon B. Johnson, who was a Democratic senator from Texas at the time — states that all nonprofit organizations are “absolutely prohibited from directly or indirectly participating in, or intervening in, any political campaign on behalf of or in opposition to any candidate for elective public office,” according to the Internal Revenue Service.

Major tech companies such as Alphabet, Microsoft, Meta Platforms, Amazon and Apple reported strong third-quarter earnings, with revenue exceeding expectations across the board.