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It depicts a girl who decides to send a present to a boy who is feeling lonely, a nod to the retailer's toy bank scheme.

Set to Richard Ashcroft's 1990s track Sonnet, the ad is a "real tear-jerker" and suggests the retailer wanted to "return to its roots", analysts said.

John Lewis has become the latest retailer to beam its festive message into UK homes.

Its owner Hilco had been looking to sell the struggling retailer, but has not managed to find an outright buyer.

Emily Peck is joined by Lauren Sherman and Chantal Fernandez, authors of Selling Sexy: Victoria’s Secret and the Unraveling of an American Icon to discuss the origins of the ubiquitous bra retailer, its role in the rise of fast fashion, and how the brand successfully reflected the culture–until it suddenly didn’t.