product

He said that by seeking cheap or free milk online, parents risked feeding their babies a product "potentially laden with bacteria".

"I was assigned a master stash, the product located somewhere in the forest not far from the main road."

The company says the "beta" Haul shopping experience will see all products sold backed by its product guarantees to provide confidence about their safety.

“Now, financial success and quality of your show aren’t at odds anymore — they are correlated,” said Spotify’s co-president and chief product and technology officer, Gustav Söderström, during the event.

However, a former director of a baby formula manufacturer, who wished to remain anonymous, told the BBC the introduction of an NHS-branded product would create a “race to the bottom”, with companies lowering the quality of their formula to compete for the cheapest price.