positioning

Bloomberg journalist Amanda Mull told the BBC in July that positioning itself as a competitor to the likes of Temu would be a near-term priority for Amazon.

It is positioning itself as a key part of the "resistance" to Donald Trump, using the US election to highlight that is a media organisation without a billionaire proprietor - while also asking its readers for donations.

The little-known former Long Beach police chief came out of retirement to run for sheriff two years ago, positioning himself as the calm antidote to what he once described as the “dysfunction and chaos” of his predecessor, Alex Villanueva.

Just as Republicans themselves are at fault for allowing the California GOP to sink into irrelevance in state government — through years of bad positioning and ignoring moderate voters — top Democrats fumbled nationally leading up to the 2024 presidential election.

Anti-transgender ads have dominated the political airwaves as former President Donald Trump and his running mate JD Vance made their opposition to transgender rights a central part of their closing arguments, repeatedly positioning the population as a threat to American identity.