plummet

Rachel Springall, of Moneyfacts, said: "Savers are the ones who feel the force of cuts to interest rates. Those savers who use their interest to supplement their income will feel overlooked if rates plummet."

It can translate to terminated deals, lost income, and a reputational plummet.

Gideon Rabinowitz, from UK NGO network Bond, accused the government of making a "short-sighted decision" meaning "UK aid will plummet this year".

"We were monitoring our pages and how they were ranking, and then we saw them all plummet almost immediately, " says Adam.

Cooper has always been surrounded by folklore and local traditions, after growing up in rural Gloucestershire, famed for its ghost stories and annual cheese rolling competition that sees people plummet down the steep Cooper's Hill.