plaster

Now they’ve made the jump to sponsoring meme pages, believing they can take the same tack: plaster your company logo on everything—like a player’s jersey or a stadium wall—and let the constant exposure become brand awareness.

From a young age, I knew that people were crossing the border from Mexico through my little factory town I grew up in, Plaster City, Calif. I’d see them go into the night, not knowing how they would get through the harsh desert.

The National Union of Students called it a "sticking plaster" for struggling universities, while Universities UK, which represents 140 institutions, said it was "the right thing to do".

“When she falls over, she gets a plaster. How can I explain you can’t put a plaster on your brain?” she said.

The 60 schools in the county that were checked for potentially unsafe ceilings were old buildings constructed using lath and plaster, which can crack and collapse if damaged.