pixy

It means the jettisoning of projects like mobile games and Pixy, the small drone designed to take selfies.

Products whose development have stopped or will get shuttered altogether include the flying camera drone Pixy, various games, and separate apps Zenly and Voisey.

Snap said it was halting investment in Snap Originals, Minis, Games, and Pixy, and other segments.

Snap is closing down its division that produced exclusive short shows with celebrities and other influencers, as well as its social mapping app, Zenly; its music creation app, Voisey; and hardware including its drone camera, Pixy.

Snap will also discontinue investment in its Pixy flying drone camera, just a few months after debuting in May.