linen

She grew up wrapping damp greens in linen tea towels to keep them crisp but was frustrated when her salad makings fell out of the towels.

Then she added a zipper to one of her linen towels, and Ambrosia Produce Bags was born.

These handy, reusable linen bags are designed to keep veggies and leafy greens crisp for longer and to prevent them from dissolving into brownish-green smears of goo in a plastic bag.

Rem uses a heavier-weight linen to keep berries firm and mushrooms from turning to slime.

Apart from designing clothes in his own label, Bal lent his name to endorse products from shoes to linen, had tie-ups with textile giants like the Aditya Birla Group and even ventured into designing jewellery and luxury watches.