knead

Knead will also go on sale on Auntie Anne's website beginning August 14.

The caption on both social media platforms reads: "Infused with notes of buttery dough, salt and a hint of sweetness, Knead transforms the iconic aroma you love into a wearable scent. One spritz is all it takes to envelop you in the nostalgic embrace of freshly baked pretzels. Surrender to the smell."

Announced on both X/Twitter and Instagram, Auntie Anne's Pretzels has debuted its new fragrance, "Knead: Eau De Pretzel."

Knead until it all holds together.

The ball will start out sticky and messy, but it will solidify as you knead it.