IP

“It’s a continuum of there’s this IP you can mine, you’re thinking about how you can tap into both older audiences and newer audiences in a risk-averse environment, while still exploring genres that are relatively safe,” said Alisa Perren, director of the Center for Entertainment and Media Industries at University of Texas at Austin.

He has also appeared in movies such as “The Hangover” and “Ip Man 3.”

UK government body the Intellectual Property Office called IP infringement both a "local and global challenge" and said it worked with others to "help tackle the threat it poses to businesses and consumers".

It also spoke to them to "permanently remove persistent sellers from their platforms" and "published guidance to help traders protect their IP rights on all major e-commerce stores, including Temu".

Margot Robbie is taking on a new IP project with the film adaptation of video game sensation ‘The Sims.’