interactions

Interactions with the press will be tightly controlled and will give the appearance Trump wants to maintain — being the man of the people — while limiting his interactions with journalists to those of whom he approves.

It was created by children’s book author Zachariah OHora, who says the inspiration came from watching his own children and their interactions with their peers.

He turned its blue ticks - which previously denoted that a high-profile account was bona fide - into a subscription model, and tied advertising payments to "verified" users to the number of interactions they receive.

Musk also tied interactions to these users' prominence, meaning their posts that did well were more likely to be seen by other users.

Incentivising users with a share of advertising revenues also gave an avenue for so-called bot farms to make money by posting auto-generated content to gain more interactions.