insights

“The logical fit for boxing and HBO can certainly apply to Netflix,” said Brett Sappington, principal analyst at insights and consulting agency Sappington Media.

At City, Cremers graduated from under-23s performance analyst to the first team's head of performance analysis and insights.

“His insights and analysis especially about the military resonated deeply with our viewers and made the program the major success that it is today,” Fox News said in a statement.

The White Bear did not answer our questions but told us that he was not working there any more and that any "insights" from the BBC's interaction with him were "outdated and misrepresentative".

It offers genetic testing from DNA, with ancestry breakdown and personalised health insights.