hustle

She entered the drug trade as a side hustle while completing her studies and now blogs about her lifestyle on her Telegram channel, Courier in a Skirt, where she chats with fans and answers their questions.

Nowadays, seemingly everyone has a side hustle.

"You can't go onto TikTok or Instagram these days without people talking about their side hustle and how you can make six figures with one. And it's one of those things where if it's too good to be true, it's probably not true. It's really hard to do a side hustle," especially a high-paying one, said Ari Lightman, digital media and marketing professor at Carnegie Mellon University.

Instead, to really amplify your finances and have a side hustle that can grow into a lucrative business, you might take cues from celebrity chefs who go deep before going wide.

"You have to hustle, and you have to really, really work at defining your brand and making sure people understand your brand in relation to all the other brands out there," said Lightman.