hedonism

Journalist Olivia Petter says the cigarette has become a symbol that represents our nostalgia towards a bygone era of carefreeness, frivolity and hedonism and it's making an epic comeback in pop culture.

"People see me in photographs surrounded by pretty models and think that I am a snobbish, high-maintenance designer who is about beauty and hedonism. When they meet me, they realise how fake that perception is," he told Vasudev.

St. Marks is a den of hedonism.

When Rodrigo's career took off, Nigro used the cachet to sign Chappell to his own label and they wrote her album together, discarding the self-seriousness of her teenage material and diving headfirst into hedonism.

Zandra Rhodes tells the BBC that she's channelling "the 70s hedonism that people are nostalgic for right now".