habituate

The media has a responsibility to fight back in kind, and at least try to habituate people to recognizing and confronting the truth.

"Animals tend to habituate to these unnatural cues and so deterrent effects are only temporary," he said.

"By contrast, by mimicking the smell of plants herbivore naturally encounter, and avoid in day-to-day foraging, our approach works with the natural motivators of these animals, with herbivores less likely to habituate to these smells."

Usually less confrontational but no less compelling are Zada’s encounters with the primates known to habituate such isolated backwaters as Bella Bella and Ocean Falls, drinking Lucky Lager and trading Bigfoot tales and hard luck stories in the local bar as endless rains sheet down outside.

"There's this idea that the animals are going to habituate to humans if they're not hunted. But we've shown that this isn't the case.," says Clinchy.