folklore

On his website, Bal described himself as a designer who "combines the right mix of history, folklore, village craft, and dying arts to create imaginative and innovative masterpieces for catwalks and fashion talks".

Explaining the popularity of the bar among locals and travelers, hotel executive Adriana Zermeno, a native to Mexico City, describes it as a “mystical hideaway where cocktails are inspired by magic and folklore and crafted with care by a talented team of women.”

She is a self-taught multidisciplinary artist with a background in traditional folklore dance.

"Folklore is always in a state of flux," Cooper says, "it's always changing."

Every place has its own folklore - but now with the help of social media, more and more of it is being discussed online, enthusiasts tell the BBC.