flywheel

It builds a bit of a flywheel momentum for these guys.

“Until you get that back, it’s going to be hard to restart a positive dynamic flywheel downtown.”

The government’s argument focuses on the power of data and the notion that the search business is an accelerating flywheel, which becomes an insurmountable barrier to rivals.

Amazon’s “flywheel” is a self-reinforcing cycle: Amazon shoppers attract more sellers; then the increased product selection attracts more shoppers.

“Amazon publicly touts its flywheel as a ‘virtuous cycle,’” the FTC wrote in its complaint.