festive

"Most of this year's festive adverts have fun at their heart - gnomes taking over Asda, a mystery whodunit at Waitrose, the welcome return of Kevin the Carrot at Aldi," said retail expert Catherine Shuttleworth.

Taken as a whole, advertisers are set to spend a record £10.5bn this festive season, according to the Advertising Association and World Advertising Research Centre.

"We know people get quite excited about the festive adverts. It's a marker in people's years and has become part of that Christmas countdown."

The festive season is getting under way again, and so too is the battle of the Christmas adverts.

Meanwhile, Asda's festive advert features a team of garden gnomes who rise up from the snow to save Christmas.