differentiation

"We see people presented with cocaine as an issue from all walks of life, and people who have jobs - there is no kind of differentiation between the people that we see and the drug that they're using."

Branding became essential to the differentiation that would earn the easy recognition and loyalty of customers, though labels about the purity of contents or lack thereof didn’t matter in this former landscape.

Such differentiation and a commitment for the long haul will be critical, he says, to winning rural India and cracking that incremental $200bn market opportunity.

Thus the differentiation in relationship the filmgoer may see in the lower-case dame portion of Smith’s career and image, and her aristocracy era.

“The go-to-market strategy needs to be overhauled and elevated with coffee-forward innovation that inspires partners, and creates differentiation in the marketplace, reinforcing the company’s premium position,” he wrote.