consumerism

Rarely, though, has a plant-based protein brand knowingly leaned into the ambiguity around consumerism as a meaningful lever for climate action, as Plonts is doing.

"At the same time, you see a lot of mission-driven companies putting the pressure on consumerism as the answer to climate change, which has all sorts of paradoxes within it. We wanted to poke fun at that tension."

Rather than relying too heavily on any of these messages, Plonts' new ad makes a show of playfully shrugging off its climate advantages — and calling into question whether consumerism can really get us out of the climate crisis.

In 2021, California’s emissions rose by about 3.4% due to a surge in consumerism and the reawakening of the economy following the development of a vaccine.

Posting as the Garbage Queen, Wood made a video about the zero-waste movement, saying it sometimes produced counterproductive results that promoted consumerism and increased waste.