cheerfulness

Marden devoted a chapter to “The Cure for Americanitis” in his book, Cheerfulness as a Life Power.

That snippet of a chorus not only seared the “O” in Ozempic into consumers’ temporal lobes, but its cheerfulness sold the promise of the drug: to “help people get back to a level of health when their life was bright and their future was optimistic,” said Jeff Rothstein, chief executive of CultHealth, the ad agency for Ozempic.

His persistent cheerfulness was itself an act of resistance, a refusal to be broken.

Ms. Cruz-Rivas, who takes pride in her lack of self-pity, faced the ordeal with odd cheerfulness.

He says to accept death “in cheerfulness and truth, grateful to the gods from the bottom of your heart.”