celibacy

On your mark, get set . . . celibacy?

Traditionally, older folks worried that young people were too promiscuous; now perhaps we geezers should fret about youthful celibacy.

Yes, there was the ad campaign that appeared to shame women who choose celibacy—which the company wisely retracted this week.

The new marketing campaign launched two weeks ago instead used billboards and other ads that targeted and shamed celibacy, resulting in a strong, negative response from users and women online.

The ads seem to be addressing a growing cultural dating trend where people, mostly young women, are engaging in voluntary celibacy, citing disillusionment with online dating and hookup culture.