binge

He was inspired to begin the challenges after wanting to transform his life following years of binge drinking, smoking, weight issues and taking recreational drugs.

Bulimia is an eating disorder and mental health condition where people binge on food and then make themselves vomit, take laxatives or exercise excessively – and while anyone can get it, the NHS says it’s more common in those aged 15 – 25.

Partly because of a real estate binge in the 1990s, urban communities are dotted with an excess of pharmacies, he said.

The statistics show a rise in 18 to 34-year-olds who never binge drink, with more in the Generation Z age group turning to "intermittent sobriety", where they want to give up drinking, but not completely.

GP Dr Will Mackintosh, who is based in St Clears, Carmarthenshire, believes younger people have better insight into how alcohol and binge drinking can affect them.