athletics

The Guardian reported this week that UK Athletics lost more than $1 million in one day when it hosted a Diamond League event in Birmingham in 2022 and an additional $636,000 on the World Indoor tour in 2023.

Johnson had considered taking his series to London or Birmingham, England, this year but ultimately chose to stay in the U.S. and Caribbean, a decision to which UK Athletics, the governing body for track and field in the United Kingdom, did not object.

“We are excited that he will continue to shepherd our legendary athletics program into a new era.”

Recently, the school announced the hiring of Daniel Cruz as deputy athletics director and chief revenue officer after his previous stints with Disney and Marvel Entertainment.

Considering the constantly evolving landscape of college athletics, Jarmond has long acknowledged the only way to look is ahead.