altruistic

It’s an idea that feels good to Garfield — not in a purely altruistic way, he insists — but connecting, giving something of himself “just feels really f— pleasurable to me.”

"Donations cannot be called altruistic while money is exchanged," she said.

Market research has shown that consumers are motivated by factors like taste, familiarity, price, and nutrition more than plant-based foods' "altruistic attributes," like sustainability.

She previously told the BBC: “The system that Anna was seeking to undermine… she wasn’t doing it out of some altruistic nobility, she wanted to be a part of them.”

These altruistic plans had a deep impact on Philipsborn.