alliterative

“The more alliterative or the more plosives that there were, the more twists and turns or the pace of the song, the more of a payoff for you as an audience,” Paul told The Times earlier this year.

But lost in translation, as global copycats stumble through the alliterative story of Barbara, the bar she opens and the pie that made her famous, is a quirk not only of language, but also of German gastronomical culture.

“And the harder that it was to actually perform,” says Paul, “and the more alliterative or the more plosives that there were, the more twists and turns or the pace of the song, the more of a payoff for you as an audience. You’re wondering: ‘Can he actually do it?’”

Also, Phil isn't the only fuzzy Nostradamus with an alliterative name that claims predictive powers.

That the team had to play “consciously competitive consistently” — an alliterative mouthful that Darvin Ham later edited down.