ad

In the fall of 2003, The Social Contract ran an ad encouraging its readers to join the Sierra Club so that they could help elect “leaders who will redirect this vital organization toward genuine environmental stewardship.”

FAIR’s newsletter published the same ad.

Eventually, there’s a chance it winds up in the photo gallery of a Stake employee, where your content becomes an ad for the company.

Patient zero for this ad experiment appears to be X user @FearedBuck, who started as a Milwaukee Bucks fan account but later pivoted to posting Kick clips full time.

The only thing that’s changed is that the Stake watermarks now have clarifying text, often reading “Gamble Responsibly” or “This Is An #Ad,” in addition.