aardvark

The lack of pretense and polish here belies the pedigree of much of Aardvark’s client base.

In addition to relying on Aardvark to help shape their professional image and branding, people come here for a richly tactile experience.

A self-taught newspaper Linotype operator who immigrated to the U.S. from Mexico City, Luis Ocon’s purchase of Aardvark Typographers from his former boss Ken Matson coincided with the early adoption of computerized typesetting.

While Cary was earning degrees at UC Berkeley and the University of Minnesota and then embarked on what would be an unsatisfying law career, Brooks and Luis were “struggling” to keep Aardvark afloat.

Surviving in an obsolete industry as long as Aardvark Letterpress has requires fundamental elements of entrepreneurship.