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| Main Entry: | |
| Part of Speech: | noun |
| Definition: | logo, symbol |
| Synonyms: | brand, brand name, identification, initials, label, logotype, mark, stamp, tag |
| Notes: | TM is a trademark, but R is a registered trademark (with the U.S. Patent Office) a trademark is a name, symbol, or other depiction identifying a product, and the first trademarks were stamps and symbols used by ancient cultures to indicate who had made goods; a trade name is the name of the maker, not the product, but has the status of a trademark |
| Main Entry: | characteristic |
| Part of Speech: | noun |
| Definition: | typical feature, trait |
| Synonyms: | affection, aspect, attribute, badge, bag, bearing, bent, caliber, cast, complexion, component, differentia, disposition, distinction, earmark, endowment, essence, essential, faculty, flavor, frame, idiosyncrasy, inclination, individuality, lineament, mannerism, mark, mood, nature, originality, particularity, peculiarity, personality, point, property, quality, singularity, specialty, streak, stripe, style, symptom, temperament, tendency, thing, thumbprint, tinge, tone, trademark, turn, virtue |
| Antonyms: | abnormality |
| Main Entry: | earmark |
| Part of Speech: | noun |
| Definition: | signature characteristic |
| Synonyms: | attribute, differential, distinction, feature, hallmark, label, marking, peculiarity, quality, stamp, tag, token, trademark, trait |
| Main Entry: | emblem |
| Part of Speech: | noun |
| Definition: | crest |
| Synonyms: | adumbration, arms, attribute, badge, banner, brand, character, coat of arms, colophon, colors, design, device, figure, flag, hallmark, identification, image, impress, insignia, logo, mark, marker, medal, memento, miniature, monogram, motto, pennant, regalia, reminder, representation, scepter, seal, sign, standard, symbol, token, trademark, type |
| Main Entry: | hallmark |
| Part of Speech: | noun |
| Definition: | symbol, authentication |
| Synonyms: | badge, certification, device, emblem, endorsement, indication, mark, ratification, seal, sign, signet, stamp, sure sign, telltale sign, trademark |
| Main Entry: | imprint |
| Part of Speech: | noun |
| Definition: | impression; symbol |
| Synonyms: | banner, dent, design, effect, emblem, heading, impress, indentation, influence, mark, name, print, sign, signature, stamp, trace, trademark |
| Main Entry: | label |
| Part of Speech: | noun |
| Definition: | marker, description; brand |
| Synonyms: | characterization, classification, company, design, epithet, hallmark, identification, insignia, logo, mark, number, price mark, stamp, sticker, tag, tally, ticket, trademark |
| Main Entry: | mark |
| Part of Speech: | noun |
| Definition: | blemish; character |
| Synonyms: | John Hancock, John Henry, X, autograph, blaze, blot, blotch, brand, brand name, bruise, check, cross, dent, dot, impression, imprint, ink, label, line, logo, nick, pock, point, record, register, representation, scar, score, scratch, sign, signature, smudge, splotch, spot, stain, stamp, streak, stroke, symbol, tag, ticket, trace, trademark, underlining |
| Main Entry: | slogan |
| Part of Speech: | noun |
| Definition: | motto |
| Synonyms: | byword, catchphrase, catchword, expression, idiom, jingle, phrase, proverb, rallying cry, saying, shibboleth, trademark*, war cry, watchword |
| Notes: | a motto is a short phrase that usually expresses a moral aim or purpose; a slogan is a catch phrase used by a political party or other organization in advertising or promotion |
* = informal/non-formal usage
Roget's 21st Century Thesaurus, Third Edition
Copyright © 2013 by the Philip Lief Group.
Cite This Source
Roget's 21st Century Thesaurus, Third Edition
Copyright © 2013 by the Philip Lief Group.
Cite This Source
Copyright © 2013 Dictionary.com, LLC. All rights reserved.
