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And rather than discourage its customers from using AI, Gorin said Expedia is working to take advantage by “moving fast and deliberately to ensure our brands show up wherever travelers are.”

“At any gas station or smoke shop, there’s the powder, the liquid extracts, and pills all offered at different doses, with different brands,” Ossowski said.

Meditation retreats and niche luxury brands, often domestic, remain popular, along with travel.

Customers are increasingly being lured by brands like TimberTech, which dispense with wood altogether in favor of polyvinyl chloride patterned to resemble mahogany, teak, or hickory.

Profitability was also dented by the Swedish brand’s recent focus on slashing prices to entice shoppers back after a period of rampant inflation as well as effects from absorbing some of the tariff costs.