soft sell
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
No one takes himself or the subject too seriously in Mr. Scheinfeld’s film; if its arguments are convincing, it’s because of a very soft sell.
From The Wall Street Journal • Apr. 2, 2026
And negotiations with the holding companies weren’t exactly a soft sell, with warnings of living in “a war zone” of trucks and construction if they didn’t cooperate.
From Seattle Times • Jun. 28, 2022
The fable advises a soft sell augmented by persistence.
From Salon • Aug. 27, 2021
After months of the soft sell, the candidates and their supporters have become notably blunter in their appeals.
From Los Angeles Times • Jan. 16, 2020
Netflix specializes in the soft sell, expecting viewers to stumble across its original films while scrolling through menus of suggestions.
From New York Times • Jul. 13, 2018
