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service mark



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From Slate • Jan. 23, 2017

Mr. Rogg registered Malibu Model as a service mark for his treatment plan.

From New York Times • Sep. 13, 2013

It is a registered service mark that refers, more or less, to a process for getting to the bottom of things.

From New York Times • Dec. 25, 2010

And though it’s often seen with a small initial r, it’s supposed to be capitalized as a registered service mark owned by the National Association of Realtors.

From "Woe Is I" by Patricia T. O'Conner