paramount

That makes it paramount for the company to have a steady stream of content that entices customers to keep paying.

Continuing to use internal combustion engines for another 10 years, he said, would be "paramount for the success of the company".

But listening to everything the puppets say is paramount, as clues are often hidden in dialogue.

They said: "Throughout this period, the student experience will remain paramount, and we are committed to full consultation with our recognised trade unions and to providing support to colleagues affected."

"The President's paramount concern is the safety and well-being of our people in the earthquake struck areas," Gomez told reporters.